Chapter 03. Advertising

In an advertisement, a chiropractor shall include at least the chiropractor's:

In an advertisement, a chiropractor may state the name of the chiropractor's specialty only if that specialty is approved by the Board.

Contain a misrepresentation of facts or do not reasonably identify the practice as chiropractic;

Are likely to mislead or deceive because in context the statement makes only a partial disclosure of relevant facts;

Intend to, or are likely to, create false or unjustified expectations of favorable results;

Relate to fees, other than a standard consultation fee or a range of fees for specific types of services, without fully disclosing all variables and other relevant factors;

Convey the impression that the chiropractor could influence improperly any public body, official, corporation, or any person on behalf of a patient;

Contain representations or implications that in reasonable probability can be expected to cause an ordinary prudent person to misunderstand or to be deceived;

Contain representations that the chiropractor is willing to perform any procedure which is illegal under the laws or regulations of Maryland or the United States;

Contain representations regarding the use of any equipment, treatment, or procedure not within the accepted, prudent practice of chiropractic; or

Promise payment, compensation, prizes, or remuneration of any intrinsic value.

A chiropractor may not engage in solicitation, including but not limited to, in-person, telephone, or direct mail solicitation which:

A chiropractor shall also be accountable under this regulation if the chiropractor uses an agent, partnership, professional association, or health maintenance organization to implement actions prohibited by this regulation.